How do I interpret improvement in AUC ROC from the business perspective?Classification probability threshold2D binary classificationDownsampling vs upsampling on the significance of the predictors in logistic regressionHow to report average error rate/performance/error metrics from train function in R package caret regarding the hold-out samples from cross-validationAUC vs.Class imbalance in both training data and test dataEffectiveness of Standardization and Normalization in Machine LearningRandom Forest has almost perfect training AUC compared to other modelsAUPRC vs. AUC-ROC?How much higher accuracy of train than test is enough to consider the model overfitted?Two different approaches of oversampling data with GridSearchCV leads to similar test resultsModel Selection with Oversampling/ Cross-Validation leads to similar test results in 2 approaches

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How do I interpret improvement in AUC ROC from the business perspective?


Classification probability threshold2D binary classificationDownsampling vs upsampling on the significance of the predictors in logistic regressionHow to report average error rate/performance/error metrics from train function in R package caret regarding the hold-out samples from cross-validationAUC vs.Class imbalance in both training data and test dataEffectiveness of Standardization and Normalization in Machine LearningRandom Forest has almost perfect training AUC compared to other modelsAUPRC vs. AUC-ROC?How much higher accuracy of train than test is enough to consider the model overfitted?Two different approaches of oversampling data with GridSearchCV leads to similar test resultsModel Selection with Oversampling/ Cross-Validation leads to similar test results in 2 approaches






.everyoneloves__top-leaderboard:empty,.everyoneloves__mid-leaderboard:empty,.everyoneloves__bot-mid-leaderboard:empty margin-bottom:0;








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Let's say I'm training a logistic regression model to predict the click-through-rate (CTR) on online display ads. The training dataset consists of positive examples (ads were clicked) and negative ones (ads were not clicked). The binary classifier has achieved 0.7 AUC ROC on test dataset.



Now, instead of using logistic regression, I found that gradient boosting trees performs better, yielding 0.75 AUC ROC on test dataset.



How does the improvement in AUC ROC translate to potential improvement in CTR?










share|cite|improve this question









$endgroup$


















    2












    $begingroup$


    Let's say I'm training a logistic regression model to predict the click-through-rate (CTR) on online display ads. The training dataset consists of positive examples (ads were clicked) and negative ones (ads were not clicked). The binary classifier has achieved 0.7 AUC ROC on test dataset.



    Now, instead of using logistic regression, I found that gradient boosting trees performs better, yielding 0.75 AUC ROC on test dataset.



    How does the improvement in AUC ROC translate to potential improvement in CTR?










    share|cite|improve this question









    $endgroup$














      2












      2








      2





      $begingroup$


      Let's say I'm training a logistic regression model to predict the click-through-rate (CTR) on online display ads. The training dataset consists of positive examples (ads were clicked) and negative ones (ads were not clicked). The binary classifier has achieved 0.7 AUC ROC on test dataset.



      Now, instead of using logistic regression, I found that gradient boosting trees performs better, yielding 0.75 AUC ROC on test dataset.



      How does the improvement in AUC ROC translate to potential improvement in CTR?










      share|cite|improve this question









      $endgroup$




      Let's say I'm training a logistic regression model to predict the click-through-rate (CTR) on online display ads. The training dataset consists of positive examples (ads were clicked) and negative ones (ads were not clicked). The binary classifier has achieved 0.7 AUC ROC on test dataset.



      Now, instead of using logistic regression, I found that gradient boosting trees performs better, yielding 0.75 AUC ROC on test dataset.



      How does the improvement in AUC ROC translate to potential improvement in CTR?







      machine-learning classification






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      share|cite|improve this question











      share|cite|improve this question




      share|cite|improve this question










      asked 5 hours ago









      cwlcwl

      31719




      31719




















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          $begingroup$

          We have no idea. And the AUROC won't help you.



          A statistical model alone does not generate value. (Therefore, you cannot quantify how much more value an improvement in your model yields.)



          What generates value is decisions. Better decisions generate more value. If your improved model leads to better decisions, then it generates more value. But you might also be able to generate more value using the very same model, by changing the way you base decisions on the model.



          Therefore, you will need to think about and possibly simulate how your model is translated into decisions, and you will need to assign a value to each pair (decision, actual outcome). Note that maximizing AUROC may not be the output from your model you need to maximize value. More info at my answer to the earlier "Classification probability threshold".






          share|cite|improve this answer









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            $begingroup$

            We have no idea. And the AUROC won't help you.



            A statistical model alone does not generate value. (Therefore, you cannot quantify how much more value an improvement in your model yields.)



            What generates value is decisions. Better decisions generate more value. If your improved model leads to better decisions, then it generates more value. But you might also be able to generate more value using the very same model, by changing the way you base decisions on the model.



            Therefore, you will need to think about and possibly simulate how your model is translated into decisions, and you will need to assign a value to each pair (decision, actual outcome). Note that maximizing AUROC may not be the output from your model you need to maximize value. More info at my answer to the earlier "Classification probability threshold".






            share|cite|improve this answer









            $endgroup$

















              2












              $begingroup$

              We have no idea. And the AUROC won't help you.



              A statistical model alone does not generate value. (Therefore, you cannot quantify how much more value an improvement in your model yields.)



              What generates value is decisions. Better decisions generate more value. If your improved model leads to better decisions, then it generates more value. But you might also be able to generate more value using the very same model, by changing the way you base decisions on the model.



              Therefore, you will need to think about and possibly simulate how your model is translated into decisions, and you will need to assign a value to each pair (decision, actual outcome). Note that maximizing AUROC may not be the output from your model you need to maximize value. More info at my answer to the earlier "Classification probability threshold".






              share|cite|improve this answer









              $endgroup$















                2












                2








                2





                $begingroup$

                We have no idea. And the AUROC won't help you.



                A statistical model alone does not generate value. (Therefore, you cannot quantify how much more value an improvement in your model yields.)



                What generates value is decisions. Better decisions generate more value. If your improved model leads to better decisions, then it generates more value. But you might also be able to generate more value using the very same model, by changing the way you base decisions on the model.



                Therefore, you will need to think about and possibly simulate how your model is translated into decisions, and you will need to assign a value to each pair (decision, actual outcome). Note that maximizing AUROC may not be the output from your model you need to maximize value. More info at my answer to the earlier "Classification probability threshold".






                share|cite|improve this answer









                $endgroup$



                We have no idea. And the AUROC won't help you.



                A statistical model alone does not generate value. (Therefore, you cannot quantify how much more value an improvement in your model yields.)



                What generates value is decisions. Better decisions generate more value. If your improved model leads to better decisions, then it generates more value. But you might also be able to generate more value using the very same model, by changing the way you base decisions on the model.



                Therefore, you will need to think about and possibly simulate how your model is translated into decisions, and you will need to assign a value to each pair (decision, actual outcome). Note that maximizing AUROC may not be the output from your model you need to maximize value. More info at my answer to the earlier "Classification probability threshold".







                share|cite|improve this answer












                share|cite|improve this answer



                share|cite|improve this answer










                answered 5 hours ago









                Stephan KolassaStephan Kolassa

                50.4k8103189




                50.4k8103189



























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